The most beautiful part of The Gypsy Project is how it defies convention. Every place we have visited has been so different from the last, but we adapt and create for their brand. That’s where the beauty lies. The differences.
The dynamic is similar within our own brand. The Gypsy Project was born of two very different people, with a similar love for travel.
I met Tarryn half a decade ago. This little hippie walked into the resort, where I was working as the marketing manager. She had her camera in her hand, no shoes on her feet and looked at the world with this immense awe in her eyes. She was fascinated with what it had to offer her and the beauty that lay in the smallest things. Not much has changed.
Tarryn still sees the beauty in the small things. She has a fancier camera now and has developed her skills to a point that she is easily able to show all that beauty through her lens. She’s still barefoot. She still carries her camera everywhere and she still looks at the world as though it has so much to offer her. And it does. I love that.
We shared a house for some time and spoke of adventures that we would both like to have. 5 years later, it seems the time is finally right.
When we met, Tarryn was working towards a life of freedom with her camera. I wanted to build a successful marketing career. And I did. Only to discover it wasn’t what I really wanted. What I really wanted was freedom.
Tarryn and I had stayed in contact over the years. In a desperate attempt to break free of the chains that were holding me back, I called her up one day and suggested we travel together for a month or two. The combination of our skills seemed like a great package. Thus, The Gypsy Project was born.
The Gypsy Project was initially just a short term collaboration. A short project that would give us the opportunity to travel together, for a month or two. When the travel bug bit us and we decided to make it a “thing”, we were both filled with excitement.
We registered our domain and I got straight onto designing a logo for our new brand. We discussed different logo options and concepts, looked at some examples and I sat down to start. Cue creative block.
After trying a few things that just didn’t work for us, I stumbled upon a tattoo design. It was a tattoo that I had done on my hand a few years ago. It reads “Not all who wander are lost” and ends in a compass with no direction. To me, it visualizes my love for eternal travel. My heart is always ahead of me. I am always traveling and moving forward, but it doesn’t mean I am lost. The compass has no direction, because you will learn something, no matter what direction you go.
I thought this tattoo would be a great embodiment of what The Gypsy Project stands for. The compass seemed like a good place to start, so I used it.
The compass alone didn’t seem right. I felt it needed something more. I could have put a circle or a square or something behind it, but something (I don’t know what) compelled me to choose a triangle shape. Something about it just felt right.
When I turned my screen to show Tarryn the design, I explained the compass and showed her the tattoo on my hand. Her eyes went big, a smile crept across her face and she rolled up her sleeve to reveal her own tattoo. There, in the same position as my compass, was a tattoo of a triangle that held great meaning to her.
There it was! A sign!
I had never noticed her triangle. She had never noticed my compass. Somehow, this “accidental” design had embodied the very things we stood for and presented itself to us. The light between us has never been more evident and we are now more confident than ever that we are moving in the right direction.
There are great things to come, with The Gypsy Project. Watch this space!